Recruiting a marketer is a delicate and challenging process especially for recruiters with little hiring experience. So how do you find the right candidate for the job? A marketing interview evaluation form.
A marketing interview evaluation form aims at collecting vital information that determines the skill level of the applicant. It assesses the marketer's technical and behavioral responses to field-related tasks.
Educational background – Does the candidate have the needed education requirements to hold this position? If not, does the candidate hold a degree in a related field?
Marketing experience – Is the candidate familiar with the top marketing platforms? Which ones are his/her favorite?
KPI Achievement – Is the candidate able to share about his/her previous achievement? How did he or she manage the situation?
Learning experience– Have the candidate ever conducted an unsuccessful marketing campaign? If so, what did they learn from it?
Decision making skill – Can the candidate give one example of when they made an informed decision while under pressure?
Content Promotion – Is the candidate skilled at social media and advertising promotion? Which social media platform does the candidate think is best for the company's content promotion?
Responsiveness – Is the candidate familiar with the latest marketing strategies? What new marketing strategy will the candidate like to implement if employed?
Passion – Is the candidate passionate about his/her career in marketing? What does he/she love most about working in marketing?
Teamwork – Can the candidate describe the time they worked with highly creative people. How was his/her previous work relationship like?
Overall Impression – Final thoughts. What action will be taken with the candidate?
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