A marketing performance review template guides managers and employees for a better and well-structured evaluation process.
Marketing plays a huge role in the success of your business. It is the image, the call out, and the attractiveness of your brand in the eyes of customers. So, having a high-performing marketing team is without question. The marketing performance review provides an overview of the individual strengths and weaknesses of each team member in order to assess how they can develop further.
With this marketing with performance review template, you have a guide that will help you assess your marketing efforts and find areas of opportunity to grow. You can use it at the end of every quarter or year to compare results with goals and set targets for the next period.
Feedback on the period: Duties: Workload, tasks, collaboration, quality of work, customer satisfaction, sales, marketing, etc.
Criteria |
Description |
Score |
Quality of Deliverables |
Accuracy, consistency, follow-through, meets deadlines, keeps trying to work smarter, not harder.
|
|
Teamwork |
Collaborates with internal and external teams across positions, proactively helps others, puts team targets higher than personal achievements, contributes and takes initiative to social activities |
|
Innovation |
Propose/use digital technologies to change internal processes, generates ideas and gives input that makes our product more efficient |
|
Professional Working Attitude |
Help create a good atmosphere and working environment, accepts constructive criticism, follows standards. |
|
Job Knowledge |
Monitor market trends, create advertising campaigns, develop pricing strategies and targeting strategies based on demographic data. Work with the company to develop more awareness of what they offer. |
|
1. Personal strengths
Professional and personal strengths and drivers: Eg. analysis, problem-solving, planning, development, method knowledge, technical expertise
Ex:
2. Skills development
Professional and personal skills: Be precise in describing the skills that the employee needs / wants to develop.
Ex:
1. You and your colleagues
How do you find the working environment at the company? What are your suggestions to make it even better? Do you get professional support from your colleagues when you need it? Do you think that your cooperation with your colleagues is working well? What is your contribution to the cooperation and community?
Ex:
2. You and your manager
Feedback to your leader: Eg. the delegation of tasks, responsibilities and competence.
Ex:
Reflections on job opportunities, other tasks, new disciplines, etc. Do you need support from your manager to achieve your development goals?
Ex:
How do you feel about your work-life balance? Do your career ambitions correspond with your personal relationships (family life, marriage, having children)? Are there other issues you would like to discuss?
Ex:
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