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Sales interview evaluation form template

This interview evaluation form supports hiring managers determine whether or not an applicant is a suitable addition to the team.

Template by Tien Viet Nguyen
4 minutes to finish · English · DOCX
Download nowIt's free
  • 297 already downloaded
  • Easy and simple to use

In order to reduce bias and improve the quality of candidates during an interview, an effective evaluation process is crucial to be implemented. Download (for free) and determine quickly if a candidate is a good fit for sales position with our customizable evaluation form template.


In order to hire the best candidate, you need as much data as possible. One way to do this is by evaluating the interview performance of each applicant. The sales interview evaluation form template provides a consistent process for measuring and comparing candidates in your sales department. 

Once all interviews are completed, compare ratings on the evaluation form and choose the most suited candidate for your team!

Important aspects to evaluate a Sales candidate:

Experience – Does the candidate have the needed sales experience? Is the candidate’s expertise B2B or B2C?

Expectation – Does the candidate have plans to exceed the expectation of this role? In what ways does he/she hope to achieve this?

Passion – Is the candidate passionate about working in sales? What are the things he/she loves most about working in sales?

Technical Know-how – Can the candidate walk you through the steps he/she took to land their most successful sale?

Customer Experience – Does the candidate have good customer service skills? When does the candidate think is the right time to stop pursuing a customer?

Ownership – Is the candidate a self-starter? Does he/she take action even when not directed?

Stand out – Does the candidate think they are the best fit for the job? What does he/she think sets them apart from the rest?

Teamwork – Has the candidate worked with other team members during past sales experience? What noteworthy contribution have they made as a member of a sales team? 

Achievement – Have the candidate consistently met their sales goals at their previous job?

Communication – Can the candidate hold a clear conversation? Will the candidate thrive in a team environment with the need for communication? 

Overall Impression – Final thoughts. What action will be taken with the candidate?

Download for free the full interview evaluation template 👉

In this template, you'll get

  • A customizable Word template to create an effective evaluation form for a sales candidate.  
  • Suggested elements including basic candidate information, candidate evaluation criteria, and overall impressions

How to use this template

  • ✂️
    The template is fair use for your own purposes. Feel free to copy or refer to the structure and guidelines inside.
  • 🛎
     Keep in mind that this template is not a legal document and may not take into account all relevant local or national laws.
  • ✍️
    The contents in the template are just a starter. Make sure you insert and edit the variables (name, logos, etc.) to tailor the template to your business.
  • 📟 
    Upgrade the material by changing or adding in texts, sections, and visuals.
  • 🖨 
    Export as PDF or print it out for easier handling and communication with your team.

Who this template is for

  • Hiring managers evaluating the potential candidates for their sales department  
  • HR officers assisting in recruiting sales candidates
  • Job seekers who are curious about the evaluation process  

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